http://feldmancreative.com/2013/10/copywriting-tips-effective-landing-page/
I’m now going to
- Perform a delicate dissection of a blog post that I admire, and develop my own formula
- Plug in my own content
Step 1.
Fundamental attributes of a good blog post:
Headline “Copywriting Tips for a More Effective Landing Page”
- implies a benefit that the reader is interested in (the pay off)
- More effective landing pages
- is specific
- It’s not “The Essence of Landing Pages”
- Identifies and audience
- Copywriters
Intro
- Title
- Does your landing page get the job done?
- General statement
- To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan.
- Thesis
- Your landing page is all about conversion.
- Examples
Body
- Title
- Landing pages have special requirements.
- General statement
- While many of the smart, but general, copywriting tactics will apply, a landing page is a different beast.
- Thesis
- Your landing page is essentially direct marketing as applied online.
- Examples
- Call to action
- Subscribe to our newsletter, “Get Magnetic” for future editions on copywriting tips for more effective online marketing.
Step 2.
Headline “Tips for getting valuable feedback on your magnificent invention”
- implies a benefit that the reader is interested in (the pay off)
- Getting valuable feedback
- is specific
- It’s not “The Essence of Feedback” -check
- Identifies and audience
- Inventors
Intro
- Title
- Is your idea good enough to take to market?
- General statement
- Hundreds of new businesses fail. Not because the Founder and CEO wasn’t passionate enough, but because the idea wasn’t appealing enough to the target audience.
- Thesis
- You need 100 pieces of feedback to know if you have a decent idea.
- Examples
- You need to ask everyone who would interact with the product:
- The buyer, the recipient, the influencer, the salesmen, the warehouser
Body
- Title
- Feedback is essential to having confidence in your own product
- General statement
- It’s easy to assume you have a good idea, simply because you thought of it. The reality is that there might be a glaring flaw that you don’t see, simply because you thought of it.
- Thesis
- Feedback is the lifeblood of entrepreneurs.
- Examples
- Imagine you’re trying to get from room to room with the lights turned off. It’s inevitable that you will stub your toe.
- In business, there are no metaphorical “lights” The best that budding entrepreneurs can do, is to ask for help from other people in the metaphorical room.
- Call to Action
- If you want to get feedback for your idea, schedule a call with us at Brainchild Engineering. We’ll give you constructive criticism and helpful suggestions.
Tips for getting valuable feedback on your magnificent invention
Is your idea good enough to take to market?
Hundreds of new businesses fail. Not because the Founder and CEO wasn’t passionate enough, but because the idea wasn’t appealing enough to the target audience.
You could “Just Do It.” Trial and Error is one approach. Unfortunately, it’s incredibly wasteful. Most people don’t have the time or money to start and fail and several businesses in a row. If you want insight before you get started, make sure you have feedback from 100 people. You need to ask everyone who would interact with the product: a buyer, a recipient, an influencer, a salesmen, a manufacturer, etc.
Here are some suggestions on where to get started:
- Ask the buyer how much they would be willing to spend.
- Ask the influencer if it has all of the features it needs (and none of the ones it doesn’t need)
- Ask the the buyer or influencer’s kids if this product is simple enough for them to use
Feedback is essential to having confidence in your own product
It’s easy to assume you have a good idea, simply because you thought of it. The reality is that there might be a glaring flaw that you don’t see, simply because you thought of it. Feedback is the lifeblood of entrepreneurs. Imagine you’re trying to get from room to room with the lights turned off. It’s inevitable that you will stub your toe. In business, there are no metaphorical “lights” The best that budding entrepreneurs can do, is to ask for help from other people in the metaphorical room. If you want to get feedback for your idea, schedule a call with us at Brainchild Engineering. We’ll give you constructive criticism and helpful suggestions.